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ANTI-POLLUTION

Why do we need skincare with anti-pollution agents?

Pollution and dirt in the air doesn't just sit on the surface of your skin – it can penetrate deep into your pores and cause blemishes, breakouts and even premature ageing.

There is plenty of research out there linking toxic air to several skin damaging issues, so the fact that the world’s pollution levels are continuing to rise is worrying news for our complexions. In fact, some cities in Europe are now so cloaked in pollution that residents are being advised to keep their windows closed.

DAMAGING CAUSES

"Pigmentation, premature ageing, and a dull, sallow complexion."

According to skincare formulator Collette Haydon, the key culprits causing havoc on our complexions are cigarette smoke, exhaust fumes and heavy-metal emissions.

'Pollutants generate free radicals on the surface of the skin which can lead to sensitivity', she explains. 'When the level of free radicals exceeds our skin’s defense mechanisms, the skin cells are placed in a state of oxidative stress.' This state triggers skin sensitivity, which can lead to a whole host of issues – think pigmentation, premature ageing, and a dull, sallow complexion.

OUR SOLUTION 

A protective shield against impurities.

Since it seems pollution is not going away for a long time to come, we have chosen to include the patented ingredient Pollustop. Created to form a film on the skins surface, it's an anionic polysaccharide of high molecular weight, obtained by biotechnology.

It increases the skin’s protection by creating a «breathing» shield, stopping the penetration of pollutants and reducing the induced damages. Thanks to its matrix-forming property, Pollustop creates a barrier to the three types of pollution stresses: Atmospheric (carbon particles, particulate matter and heavy metals) UV, and Domestic (chemicals). This barrier limits the skin’s extracellular and intracellular induced damages, including oxidative stress, inflammation, cellular and mitochondrial toxicity – So you can keep your skin protected, at all times.

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